GoHighLevel Varun Vairavan – Top Marketing Automation Software!

As a company proprietor for over a years, I rely on software and automation to enhance operations and deliver results. So when GoHighLevel emerged on the scene few years back, it certainly caught my attention GoHighLevel Varun Vairavan.

The idea was enticing– an all-in-one customer monitoring platform with marketing, sales, and solution devices incorporated with each other. As a business owner always seeking to streamline and scale my service, it felt like a dream happened on paper. Who wouldn’t want a single remedy that does it all?

However in this in-depth GoHighLevel review, I’ll take you inside my disastrous trip of attempting (and stopping working) to change to this prominent new software. You’ll learn:

If you’re thinking about whether GoHighLevel is right for your very own company needs, hopefully you can pick up from my uncomfortable errors and inflated assumptions.

Spoiler: I do NOT recommend GoHighLevel. If you require a CRM, begin with this listing of ideal CRMs rather. I make use of Keap.

Some GoHighLevel Alternatives

If you’re looking for a sales, marketing, and job management alternative to GoHighLevel, after that right here are a couple of we recommend.

Backstory: Why I Considered Changing from Keap

To recognize what attracted me to GoHighLevel to begin with, you need context concerning my previous arrangement. For over 5 years I had been happily relying on Keap (formerly Infusionsoft) to satisfy all my client monitoring and automation needs.

I found Keap intuitive to use and it handled every little thing I needed– CRM, email marketing, sales funnels, subscription sites, and customer support.

Keap’s CRM and sales and marketing automation are designed to aid small businesses keep their customers while adding brand-new ones easily. Automate follow-ups with emails and messages, guaranteeing leads and customers obtain the best messages at the right time. Usage internet site and social media kinds to simplify lead follow-up, and handle your growth with easy visit organizing and lead tracking. Boost sales with automated pricing quote, invoicing, and payment processing, liberating your time. With Keap, small companies can conserve 10 hours weekly and boost revenue by 39%. Beginning with a 14-day free trial, no bank card needed.

Why we like Keap

Keap supplies an extensive client connection administration (CRM) and marketing automation solution customized for small businesses and entrepreneurs. We value Keap’s focus on streamlining sales processes and nurturing customer connections with powerful automation tools. The platform’s all-in-one method integrates CRM, e-mail marketing, invoicing, and job management, making it specifically eye-catching for companies aiming to consolidate their tech pile.

Essentially, it simply worked dependably with very little hassle or upkeep called for. My open and click-through rates were great (like 35% excellent). Automations ran smoothly with no issues.

So why in the world was I attracted to uproot my whole functional foundation from a system that functioned to attempt something unproven and untested?

In hindsight I can admit I obtained seduced by the siren telephone call of “glossy object syndrome”. You know the feeling: when everybody’s talking about a brand-new tool that will certainly transform your organization … The lawn often looks greener beyond, and I asked yourself whether GoHighLevel might lower friction points that I ‘d discovered to endure for many years with Keap.

I stood up to in the beginning, yet a few even more disappointments led me to assume possibly it was time for an adjustment.

The Financial investment: Moving My Firm to GoHighLevel

Previously this year I determined to start. I signed up for HighLevel’s Agency plan at $297/month, investing considerably greater than the $97/month starter cost.

This had not been a decision I took lightly. I understood switching over platforms was going to call for migrating all my Keap information and essentially restoring my entire technology infrastructure from the ground up using every one of the GoHighLevel integrations available.

Right here’s an overview of just a few of the effort needed:

  • Manually exporting 20,000+ e-mail client records
  • Recreating dozens of automations and workflows
  • Relocating client accounts, notes, and job data to the brand-new CRM
  • Reconfiguring my Stripe billing integration
  • Setting up landing pages, discounts, and sales funnels all over once again
  • Learning a completely foreign UX and user interface design

All in, I invested around 30-40 laborious hours of configuration job transitioning whatever over– as well as dealing with lost performance during the button.

However eventually, it was a calculated financial investment I agreed to make. I figured some temporary pain would settle with GoHighLevel supplying a much better long-lasting service for my service, Dripify. Oh just how incorrect I was …

It only took me regarding a month of hands-on use to understand I had actually made a big mistake. The concerns began piling up promptly, till it reached a point I needed to reduce my losses and switch back to Keap completely.

Let’s go through the horrible problems I ran into.

Safety Issues & Lots of Bugs

Offered GoHighLevel positioned itself as an all-in-one automation system, I took care to meticulously recreate each and every single workflow from my old Keap account.

These included sequences for onboarding new e-mail clients, onboarding new customers, automating follow-ups for webinar enrollments, sending out event tips, handling subscription expirations and far more.

Everything seemed to be operating fine … till unexpectedly it wasn’t. One morning, I awoke to discover 171 entirely irrelevant e-mails had actually been sent out to customers that need to NOT have actually gotten them. This occurred three days straight, with a different set of 160 individuals each day.

I anxiously tried troubleshooting and restoring the automation from scratch. However the issue persisted.

When I seriously reached out to their assistance group, they vaguely asserted “server problems” were responsible. Yet this explanation didn’t make any type of sense, since the errors proceeded taking place each early morning like clockwork unconnected to any downtime.

In my mind, this massive failing was totally undesirable and just really did not work for my organization. I have thousands of get in touches with relying on my automated campaigns running smoothly.

So if GoHighLevel was going to be absolutely undependable, just how could I hand over mission-critical workflows and sensitive customer data to their modern technology?

The unintuitive user interface only worsened these problems …

Irritating UX

Originating from Keap where every little thing was seamless and instinctive, GoHighLevel’s learning curve really felt high and complex.

Simple tasks like editing and enhancing workflows included digging via food selection systems that were all over the place. Trick setups were unexplainably scattered in completely different areas. Relocating in between functions really felt disjointed or confusing.

I’ll inform you what I imply by discussing their funnel builder as an instance. There were 3 different settings panels to handle overall, specific, and product configurations. Yet for some crazy factor, the web links to gain access to each of these core settings were expanded on opposite sides of the screen. What!?

As a person that values tidy, thoughtful design, this seriously frustrated me.

It enhanced that GoHighLevel still felt like a work-in-progress instead of a polished item ready for prime-time use. Their priorities seemed concentrated on cramming in every feature imaginable, with poor use as an afterthought.

And talking features, I soon realized the low cost tag included costly compromises …

Deceptive Pricing GoHighLevel Varun Vairavan

Among GoHighLevel’s biggest marketing points is the inexpensive price for access to a lot of features. But I promptly discovered this cheap base cost was deceitful.

They nickle-and-dimed individuals with erratic costs for core performance. Unexpectedly my bank card statements had unclear $10 charges from GoHighLevel occasionally.

As it ended up, you obtain charged whenever you send an email through their servers. So for high volume users, this added up to numerous dollars in unanticipated expenses.

Between these per-email charges and paying added for deliverability add-ons like Mailgun, my “economical” GoHighLevel membership ended up costing dramatically MORE than my Keap plan.

The reduced sticker price was tempting, but simply not sensible in practice. This bait-and-switch left a negative preference in my mouth.

Email Fees Suffered

The final dealbreaker was seeing my meticulously supported e-mail open rates plummet virtually over night after changing to GoHighLevel.

Previously, my audience involvement regularly struck 35-40% open rates in Keap month after month. Once I migrated their documents over to GoHighLevel, performance tanked immediately to a pathetic 9% open rate.

Despite just how much I maximized my sending out practices or attempted every fixing method, I might barely nudge open prices back right into the teenagers– still a 50%+ decline from my previous benchmarks GoHighLevel Varun Vairavan.

Let me repeat: my exact same target market and emails unexpectedly had terrible involvement. The only thing I might believe that would certainly be triggering this was whatever was occurring behind the scenes at GoHighLevel. For a firm so based on e-mail marketing, this was a big deal.

Between the debilitating deliverability issues, concealed charges, broken features, and horrible user interface, I had actually ultimately reached my limit …

Why I Quit GoHighLevel after 37 Days

Just 45 days after moving my agency to GoHighLevel, I understood I had actually made a substantial mistake. The cons dramatically outweighed any kind of advantages.

No software program is ideal, but the sheer quantity of problems was past acceptable.

At the end of the day, software boils down to trust. If I can’t trust it to manage important features competently or believe a supplier has my benefits in mind, after that it’s time to walk away– also after spending substantial time, money, and initiative moving.

So I made the challenging phone call to reverse course and return back to Keap completely just weeks after going all in on GoHighLevel. Allow’s explore what I gained from this ordeal.

Key Takeaways: What I Picked up from My GoHighLevel Mistake

My time with HighLevel can be summarized as an expensive accident. But in hindsight, it showed me a few crucial lessons:

  1. Stay with what works. Don’t upset what’s working unless something is definitively better across the board. Change brings risk.
  2. Vet asserts completely. Marketing buzz around brand-new software often covers bigger underlying flaws. Deep due persistance is important.
  3. Select simplicity over features. Properly designed devices must make your work life simpler, not much more complicated and messy.
  4. Transparency constructs depend on. Opaque pricing, unethical reseller terms, and finger-pointing to escape issues destroys depend on.
  5. Look for honest evaluations. Pleased assistance examines suggest much less if excessive issues suggest inadequate overall usability.
  6. Excellence is difficult. No single remedy can completely meet every unique company requirement. Discover the least-bad fit.
  7. Development over transformation. Step-by-step enhancements normally outweigh dangerous wholesale reinvention of what already works penalty.

Simply put, I learned to be extra doubtful of “too great to be true” marketing claims and much less attracted by the appeal of glossy brand-new things. The tools you make use of daily must earn count on through openness and performance, not slick advertising.

error: Content is protected !!
Scroll to Top