As a company owner for over a decade, I depend on software and automation to streamline operations and supply outcomes. So when GoHighLevel arised on the scene few years back, it absolutely caught my attention How To Sell GoHighLevel.
The concept was attractive– an all-in-one client management system with marketing, sales, and service tools integrated together. As an entrepreneur constantly wanting to simplify and scale my organization, it felt like a dream become a reality theoretically. That wouldn’t desire a solitary service that does it all?
Yet in this extensive GoHighLevel evaluation, I’ll take you inside my devastating journey of trying (and failing) to switch to this preferred brand-new software. You’ll learn:
If you’re thinking about whether GoHighLevel is right for your very own business demands, ideally you can learn from my agonizing errors and inflated assumptions.
Looter: I do NOT recommend GoHighLevel. If you need a CRM, start with this checklist of finest CRMs instead. I use Keap.
Some GoHighLevel Alternatives
If you’re looking for a sales, marketing, and task monitoring choice to GoHighLevel, after that below are a couple of we suggest.
Backstory: Why I Considered Switching Over from Keap
To understand what attracted me to GoHighLevel in the first place, you need context regarding my previous setup. For over 5 years I had actually been gladly depending on Keap (formerly Infusionsoft) to satisfy all my client management and automation demands.
I discovered Keap intuitive to use and it took care of everything I required– CRM, email marketing, sales funnels, membership websites, and customer support.
Keap’s CRM and sales and marketing automation are made to help local business maintain their customers while adding new ones easily. Automate follow-ups with emails and texts, making certain leads and clients obtain the right messages at the right time. Use web site and social media sites forms to improve lead follow-up, and handle your development with very easy visit organizing and lead monitoring. Boost sales with automated pricing quote, invoicing, and settlement processing, liberating your time. With Keap, small companies can save 10 hours weekly and rise profits by 39%. Begin with a 14-day free trial, no bank card needed.
Why we like Keap
Keap offers a thorough consumer relationship management (CRM) and marketing automation service tailored for local business and entrepreneurs. We value Keap’s concentrate on streamlining sales processes and nurturing client partnerships via powerful automation devices. The system’s all-in-one technique combines CRM, email marketing, invoicing, and job administration, making it particularly eye-catching for services aiming to settle their technology stack.
For the most part, it simply worked dependably with very little fuss or upkeep required. My open and click-through rates were excellent (like 35% wonderful). Automations ran efficiently without problems.
So why in the world was I attracted to uproot my entire functional foundation from a system that functioned to attempt something unproven and untested?
In knowledge I can confess I obtained attracted by the siren call of “shiny item disorder”. You understand the feeling: when every person’s talking about a new device that will certainly change your service … The grass frequently looks greener beyond, and I wondered whether GoHighLevel could reduce friction factors that I would certainly learned to tolerate throughout the years with Keap.
I stood up to in the beginning, but a few more frustrations led me to believe possibly it was time for a change.
The Financial investment: Moving My Agency to GoHighLevel
Earlier this year I determined to take the plunge. I signed up for HighLevel’s Firm plan at $297/month, spending dramatically greater than the $97/month starter price.
This had not been a decision I ignored. I knew switching systems was mosting likely to require migrating all my Keap information and basically restoring my entire technology facilities from square one utilizing all of the GoHighLevel integrations readily available.
Right here’s a review of just several of the initiative called for:
- By hand exporting 20,000+ email subscriber records
- Recreating loads of automations and workflows
- Relocating customer profiles, notes, and job information to the new CRM
- Reconfiguring my Stripe payment integration
- Establishing landing pages, promotions, and sales funnels around once again
- Learning an entirely foreign UX and user interface layout
Done in, I spent around 30-40 laborious hours of setup work transitioning every little thing over– not to mention taking care of lost performance during the switch.
But eventually, it was a computed investment I was willing to make. I figured some temporary pain would pay off with GoHighLevel providing a better lasting service for my organization, Dripify. Oh how incorrect I was …
It just took me concerning a month of hands-on usage to recognize I had made a large error. The issues began piling up swiftly, till it got to a point I needed to cut my losses and change back to Keap completely.
Let’s walk through the nightmarish issues I experienced.
Security Issues & Lots of Bugs
Provided GoHighLevel positioned itself as an all-in-one automation platform, I took care to thoroughly recreate every single workflow from my old Keap account.
These included series for onboarding brand-new e-mail customers, onboarding new clients, automating follow-ups for webinar enrollments, sending occasion pointers, taking care of subscription expiries and far more.
Whatever seemed to be working penalty … until suddenly it had not been. One early morning, I awoke to locate 171 entirely pointless emails had actually been sent to individuals that ought to NOT have received them. This happened 3 days in a row, with a different batch of 160 individuals each day.
I anxiously tried troubleshooting and restoring the automation from scratch. But the trouble continued.
When I seriously reached out to their support group, they slightly declared “web server problems” were at fault. But this explanation didn’t make any type of feeling, considering that the mistakes continued taking place each morning like clockwork unrelated to any downtime.
In my mind, this substantial failure was completely unacceptable and simply didn’t benefit my company. I have countless calls relying on my automated campaigns running efficiently.
So if GoHighLevel was going to be completely unstable, how could I leave mission-critical workflows and delicate client information to their innovation?
The unintuitive user interface just intensified these concerns …
Discouraging UX
Originating from Keap where every little thing was seamless and instinctive, GoHighLevel’s learning curve felt high and complex.
Straightforward jobs like editing and enhancing workflows involved digging with food selection systems that were all over the place. Trick setups were unexplainably spread in completely various areas. Moving in between features really felt disjointed or complicated.
I’ll tell you what I mean by discussing their funnel builder as an instance. There were 3 separate settings panels to handle general, specific, and item configurations. Yet for some insane reason, the web links to accessibility each of these core settings were expanded on opposite sides of the display. What!?
As somebody that values tidy, thoughtful layout, this seriously upset me.
It enhanced that GoHighLevel still felt like a work-in-progress as opposed to a sleek product prepared for prime-time usage. Their priorities seemed concentrated on stuffing in every feature imaginable, with bad functionality as a second thought.
And talking features, I quickly realized the low cost tag came with expensive compromises …
Misleading Pricing How To Sell GoHighLevel
One of GoHighLevel’s biggest selling points is the economical rate for access to a lot of features. Yet I promptly discovered this cheap base price was deceptive.
They nickle-and-dimed customers with occasional charges for core capability. Unexpectedly my credit card declarations had vague $10 costs from GoHighLevel occasionally.
As it turned out, you obtain billed every time you send an e-mail through their web servers. So for high quantity customers, this added up to numerous bucks in unanticipated costs.
In between these per-email costs and paying added for deliverability attachments like Mailgun, my “cost effective” GoHighLevel membership wound up setting you back substantially MORE than my Keap plan.
The low sticker price was appealing, however just not practical in practice. This bait-and-switch left a negative preference in my mouth.
Email Rates Suffered
The final dealbreaker was seeing my thoroughly supported email open rates plummet virtually over night after switching to GoHighLevel.
Previously, my audience interaction consistently struck 35-40% open prices in Keap month after month. But once I migrated their documents over to GoHighLevel, efficiency tanked immediately to a pathetic 9% open rate.
No matter how much I maximized my sending out techniques or tried every troubleshooting technique, I can hardly nudge open prices back into the teens– still a 50%+ decrease from my previous criteria How To Sell GoHighLevel.
Let me repeat: my exact same target market and e-mails suddenly had horrible involvement. The only thing I can believe that would certainly be creating this was whatever was occurring behind the scenes at GoHighLevel. For a firm so depending on email marketing, this was a big deal.
In between the debilitating deliverability issues, hidden fees, damaged features, and awful interface, I had actually finally reached my limit …
Why I Stop GoHighLevel after 37 Days
Just 45 days after moving my company to GoHighLevel, I recognized I had actually made a massive error. The disadvantages considerably outweighed any kind of advantages.
No software program is excellent, but the sheer volume of problems was beyond appropriate.
At the end of the day, software application boils down to trust fund. If I can’t trust it to take care of important functions capably or think a vendor has my benefits in mind, after that it’s time to walk away– also after investing significant time, money, and effort migrating.
So I made the challenging phone call to reverse program and return back to Keap totally simply weeks after going done in on GoHighLevel. Let’s explore what I learned from this ordeal.
Trick Takeaways: What I Learned From My GoHighLevel Blunder
My time with HighLevel can be summarized as an expensive accident. Yet in hindsight, it showed me a couple of key lessons:
- Stick to what works. Don’t upset what’s functioning unless something is definitively far better across the board. Adjustment brings danger.
- Vet asserts thoroughly. Marketing hype around new software application often covers bigger underlying imperfections. Deep due persistance is necessary.
- Select simpleness over features. Well-designed devices should make your job life simpler, not much more difficult and messy.
- Openness builds trust. Nontransparent pricing, unethical reseller terms, and finger-pointing to avert issues damages count on.
- Look for objective reviews. Satisfied support evaluates imply much less if extreme problems indicate bad general functionality.
- Perfection is impossible. No solitary remedy can flawlessly meet every special business requirement. Discover the least-bad fit.
- Advancement over revolution. Step-by-step enhancements usually outweigh risky wholesale reinvention of what already works fine.
Basically, I learned to be a lot more hesitant of “as well good to be real” marketing cases and less tempted by the attraction of shiny brand-new objects. The devices you utilize daily should gain trust fund via transparency and efficiency, not glossy advertising.